Kevin C. Smith – 2013
This is a very interesting and
thoroughly researched book about the formation and early years of the band Devo
in the 1970s. It’s neither a biography
nor a work of standard criticism, which may be what most fans are looking
for. It’s a history that’s about context
as much as its primary subject; the point being, in Devo’s case, that the
political and cultural milieu of its time are inextricably linked with its
genesis and philosophy. As begun by
Akron, Ohio natives Gerald Casale and Mark Mothersbaugh in the early 70s, Devo
was initially more of a performance art project before progressively focusing
on music. Casale was one of dozens of
students shot at by National Guardsmen at Kent State in 1970; an event that
permanently altered his perspective and was a fertilizing moment for his future
career. Devo was from the beginning
envisioned as a vehicle for highly provocative ideas to be delivered in the
form of pop songs played by a tight five-man unit who may or may not be from outer
space, the future, or perhaps from a mental asylum. Devo’s songs are generally focused on
encouraging people to see through the matrix of mainstream culture – its
politics, its religion, and its consumer priorities – and to think for themselves
and embrace a humbler view of mankind’s role in the universe; to stop thinking
of themselves as the center and masters of all.
Casale and his bandmates’ mission would have dried up fairly quickly
were it not for their abundant creativity and humor, which allowed them to
adapt into the roles of unwitting rock stars while always providing a satirical
glimpse into the corruption and stupidity of the record business. By cutting themselves off entirely from
bloated 70s rock culture – symbolized by their short hair, uniforms and
stripped down sound – Devo prefigured Punk as much as their contemporaries The
Ramones did, though they were quickly reclassified into the generic genre label
New Wave too. Smith documents how the
band was influenced in equal parts by radical politics, 1920s Dadaism,
television, and a book of dubious scientific merit called The Beginning Was the End (1974), by Oscar Kiss Maerth, which
complimented Devo’s absurdist concepts and its theory of “de-evolution.” Smith also goes into great detail about
various other phenomena taking place around Devo throughout the 70s, such as
Kent State, the Punk scene in New York, California and England, and fellow
avant-garde musical artists like Captain Beefheart and The Residents. As the title suggests, Devo was one of the
key groups who presided over the slow transference of 60s activism and guitar virtuosos
to the era of synth pop and music videos that defined the 80s.
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